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The New Neighbors Results Are In!

NEW NEIGHBORS HITS THE HOMES IMPRESSIVELY HARD!

Here are some significant comparisons to consider about the evolution of the program. The first time it entered the marketplace, it was a strictly mail campaign and delivered a 2% conversion rate/views vs. leads generated. A 2% conversion rate is dead on with the national average for all SIC’s. New Neighbors 2.0 has achieved a 5X better, 10% conversion rate. The integration of the mail and digital intelligence (learning from the high end mail conversions) has been a winner. 

The average cost per page view at $3.80 per shows how much it costs to get your first impression in front of these highly targeted, wealthy homes which represent folks moving up and in. This strategy allows you to get to the new market share before your competition does.  

The 158 average monthly page views represents an opportunity to experiment and improve the appeal of the landing page to create more conversions, therefore leads.

The increased volume of views company wide, which topped the 10,000 mark, represents an ever-growing increase in data, therefore artificial intelligence, therefore the ability to find more and better leads. If you are an existing New Neighbors 2.0 client, these averages will serve as a measuring stick to see where your market performs vs. the median. If you are considering the power of adding New Neighbors to your digital portfolio or approach, please fill out the form below for some complimentary research to learn about the new homeowner activity in your market. 2021 is the perfect time to add the power of the wealthiest new homeowners in your marketplace to your sales funnel.

The evolution of our name to “Direct Success Enterprises” was a natural metamorphosis as we grew into being creative and relevant to the ever changing needs and layers of today’s marketplace. Our mission is to get businesses into contact with the right prospects. To this end, we have developed the following slogan: “We Know Who You Need to Know.”

Because we harness and deliver qualified digital sales leads, our clients are able to provide more opportunities for their salespeople and therefore grow their businesses. The founders of PI (Prospects Int’l) are committed to developing, providing and innovating pragmatic digital lead generation solutions aimed at helping our clients sell more products and services. Abiding by the mantra “If you’re standing still, you’re backing up”, we are continually evolving into a resource which provides the most cutting edge lead generation solutions in the most cost effective way.

“New Neighbors 2.0 Average Performance Numbers Outshine Expectations”

It is conventional knowledge that new homeowners have always been a very active segment of the piano buying community. Weekend sales events and length of residence analysis have confirmed this. We now have numbers we’ve never had before that confirm the impressive interest and value of this buying segment. 

Here is a list of average “live” campaign results from eleven markets from coast to coast and border to border. Please understand that these market sizes span the spectrum purposely for the beta testing period.